Focus on users’ goals. Design tools that lead people to actionable insights. Be proactive, always anticipating users’ next moves and helping them prepare for change.
The IBM Design Language is a set of living guidelines that communicates a brand promise through our products’ experiences. Our goal is to design for experiences that work together, work the same and work for the people we serve.
We create many different kinds of products, so our guidance is more instructive than prescriptive. Our aim is to evolve this project through feedback from product teams, users and people like you.
Company website: ibm.com
Find out more on the design system and get to know it better.
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