iOS Human Interface Guidelines

The world’s most advanced mobile OS offers everything you need to design beautiful, engaging apps that radiate power and simplicity.



As an app designer, you have the opportunity to deliver an extraordinary product that rises to the top of the App Store charts. To do so, you'll need to meet high expectations for quality and functionality.

Three primary themes differentiate iOS from other platforms:

  • Clarity
  • Deference
  • Depth

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Further Readings

Find out more on the design system and get to know it better.

Do's & Don'ts

by Apple

iOS raises the bar for excellence in user interface design and offers great opportunities for you to deliver engaging and unique user experiences. Read more

Learn iOS Design

by Meng To

Two years ago, Apple completely revamped their design language. It is now much simpler, allowing designers to focus on animations and function rather.. Read more

Apple Design Awards

by Apple

Discover the winning apps of 2016, which reflect the best in design, innovation, and use of technology on Apple platforms. See last year's winners. Read more