Mailchimp Design Guidelines

A Pattern Library that is a byproduct of Mailchimp's move to a more responsive, nimble and intuitive app.



Over the course of two full redesigns and our recent navigation refresh, we've worked to distill most of the MailChimp interface into a set of atomic pieces, forming the pattern library you see here. By documenting and assembling a reference site of our patterns, we were able to speed up our process and solve some internal communication problems.

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Further Readings

Find out more on the design system and get to know it better.

The UX Reader

by MailChimp

At MailChimp, we love to show our work - partly because it makes us better at what we do. This ebook is a collection of the most popular articles from our.. Read more

Voice and Tone

by MailChimp

One way we write empowering content is by being aware of our voice and our tone. This section explains the difference between voice and tone.. Read more

The UX Newsletter

by MailChimp

Issue 1: UX Design is humbling work. No matter how much research you’ve done, or how elegant your design, people will still struggle with the things you make. Read more